LAAD Security Milipol Brazil 2028 took place on April 14, 15, and 16 in the city of São Paulo. Thousands of people attended the Transamérica Expo Center and participated in the main networking and professional development meeting point for those working in the security and defense sectors in Latin America.

The event brought together national and international companies that presented technologies, equipment, and services for the areas of Public Security, Police Forces, Special Forces, Armed Forces, Security Agencies, Law Enforcement, Security Managers of large Corporations, Service Concessionaires, and Critical Infrastructure in Brazil and Latin America. Security and Defense Authorities from Brazil, Latin America, and invited countries were present at the event.

THE GUIDE is a media partner of LAAD and was present with a booth that received Defense Attachés, businesspeople, politicians, and journalists. The DEFENSE page on THE GUIDE website (www.theguide.com.br) features articles related to Defense and the activities of the Defense Attachés based in Brasília, DF.

Mr. Pedro Paulo Moreira, CEO of THE GUIDE Business Consultancy

Defense Attachés from many countries were at the event!

Defense Attaché of Mexico and President of the Military Attaché’s Association, Admiral Francisco and CEO of THE GUIDE Business Consultancy, Mr. Pedro Paulo Moreira.

Businessmen from many countries were also at LAAD Security Milipol Brazil.

During LAAD Security Milipol Brazil, several lectures and meetings were held, generating diverse business opportunities. The event served as an excellent showcase for companies in the Security sector and had the institutional support of Public Security agencies, federal, state and municipal security bodies, the Armed Forces, and the Ministry of Justice and Public Security.

Brazilian Deputy Gustavo Victorino explained about the power of Defense companies in the states of Rio Grande do Sul and Santa Catarina.

 

Brazilian Defense authorities explained about the importance of the event.

 

The Transamerica Expo Center offered a complete structure for the success of the event, which included the participation of leading companies in the security and defense sectors presenting the latest news and trends to a discerning audience, eager for information and knowledge sharing.

Mrs. Juliana Fernandes, Marketing Coordinator of Creative Events Brazil and Mr. Pedro Paulo Moreira, CEO of THE GUIDE Business Consultancy.

Mr. Sergio Jardim, CEO of Creative Events Brazil and Brazilian Commander Leonardo Gusmão.

Mr. Sergio Jardim, CEO of Creative Events Brazil, the company organizing LAAD Security Milipol Brazil and LAAD Defense & Security, opened the event and welcomed several Brazilian and foreign authorities. THE GUIDE spoke with Mr. Sergio Jardim about the event and presents the interview below:

THE GUIDE: We appreciate the invitation to be here at LAAD Security Milipol Brazil. THE GUIDE made several business contacts and noted the presence of several foreign delegations. It is a pleasure to speak with you and we would first like to ask: What was your impression of the event over these three days?

Mr. Sergio Jardim: My impression as an organizer is always easy to form, since we prepared everything, so it’s easy to know if the event was successful. I consider the exhibitors’ impression more important because they are the reason for the fair, and we heard very positive things in terms of their opinions. This makes us very happy because our purpose is for exhibitors and visitors to have this satisfaction.

THE GUIDE: Did many foreign delegations attend this event?

Mr. Sergio Jardim: Yes. We had several delegations. There were 45 delegations from 25 countries, so they were all here visiting companies, talking to passersby, and in the restaurant reserved for delegations. This interaction was very positive.

THE GUIDE: Was LAAD 2026 bigger than LAAD 2024?
Mr. Sergio Jardim: Yes, it was.

THE GUIDE: Can exhibiting companies and foreign governments already register for participation in LAAD 2027, to be held in Rio de Janeiro?

Mr. Sergio Jardim: Yes, they are already doing so. We already have companies confirmed for next year’s event. They took the opportunity of the three days of the event here and have already registered for next year.

THE GUIDE: Will Creative (the company organizing LAAD) promote any event in Brasília to promote LAAD 2027?

Mr. Sergio Jardim: Probably not. Our relationship with the security and defense sector in Brazil and the diplomatic corps has been strong, and we will maintain our present communication channels with everyone.

THE GUIDE: To conclude, what message could you give to the community of embassies and defense attachés in Brasília regarding both this LAAD and the one that will be held next year?

Mr. Sergio Jardim: The message is that it is worthwhile to be present in our events to make contact with Brazil’s defense and security industrial base. These are very well-prepared, strategic defense companies that will be ready to interact well with everyone. It is worthwhile to learn about products and services that are made with great quality.

THE GUIDE: Thank you for the interview and congratulations on your success!
Mr. Sergio Jardim: Thank you!

Mr. Sergio Jardim, CEO of Creative Events Brazil and Mr. Pedro Paulo Moreira, CEO of THE GUIDE Business Consultancy.

TO KNOW ABOUT LAAD DEFENSE & SECURITY 2027 CLICK HERE

 

 

THE GUIDE informs that the company and its professionals are not part of any journalists association.
THE GUIDE does not authorize any journalist or media outlet to speak on its behalf.
THE GUIDE has been providing free news coverage of diplomatic events independently of press agencies for over twenty years and to do so, we only need to be invited.   

The invitations can be sent to:

Mr. Pedro Paulo Moreira
President Director
THE GUIDE Business Consultancy
SGAN, Quadra 601, Lote H, sala 66, Ed. Ion, Asa Norte, Brasília DF, CEP 70830-018

If your prefer, send the invitations to the e-mails: pedro@theguide.com.br or pedromoreirabsb@gmail.com