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Belgian ambassador, Mr. Dirk Loncke and ambassadress Chérine Touma.


The new Belgian ambassador to Brazil, Mr. Dirk Loncke, received dozens of guests and dignitaries at the official residence on November 23 for the traditional King's Day celebration. 

Belgian diplomats and attachés warmly welcomed the guests.






Ambassadors from many countries were at the event.




On arrival the guests were warmly welcomed by the ambassador, his wife, Mrs. Chérine Touma and embassy diplomats. A beautiful table with Belgian chocolates and another one with informative material from that beautiful country were positioned at the entrance of the residence, announcing a memorable evening.




Banners about the King and his family were at the social halls of the official residence.



The lively celebration was supported by the three Belgian Regions: Flanders, Wallonia and Brussels-Capital. It also had the support of AmBev and De Halve Maan, with their Belgian beers; Lutosa and Devos Lemmens with the Belgian fries and sauces; Callebaut with the chocolate; and Lotus Bakeries and Jules Destrooper with the biscuits. Guests also sampled waffles served with the Lactalis whipped cream. The artistic attraction of the evening was the performance of Belgian DJ and producer, Dirk Swartenbroeckx, better known as DJ Buscemi. He enlivened the night with varied rhythms and kept the atmosphere of joy and happiness.

Belgian DJ and producer, Dirk Swartenbroeckx



Products of Belgium were tasted by the guests.






Guests enjoyed taking pictures as tourists visiting Belgium.


Ambassador Dirk Loncke gave a speech of thanks for the presence of all and emphasized the importance of the celebration of the King's Day. The sympathy and joy shown in his speech deserved warm applause from the guests. All have no doubt that Ambassador Loncke will continue the excellent work done by his predecessor, Ambassador Jozef Smets.





At the end of the event, the guests received publicity materials about Belgium and all congratulated Ambassador Dirk Loncke, Ambassadress Chérine Touma and the Belgian diplomats and attachés for the beautiful celebration.

 Ambassador of Belgium, Mr. Dirk Loncke, and President of THE GUIDE Business Consultancy, Mr. Pedro Paulo Moreira.


THE GUIDE congratulates the Embassy of Belgium for the success of the King's Day celebration!


Dear friends from the Diplomatic Corps,  please, if possible, send the invitations for diplomatic events to the e-mail  pedro@theguide.com.br  or to the address below:   

Pedro Paulo Moreira
Diretor Presidente
THE GUIDE - O Portal das Embaixadas
SQS 115, bloco J, Ap. 506
Asa Sul, Brasilia DF 70385-100